Digital Content & Communications Developer

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Job Brief:We at Al Tayer Group are looking for a Digital Content & Communications Developer to work with the Customer Communications Manager and the broader CRM team, across Retail/ATM & ATG in translating events into targeted emails. Key responsibilities shall revolve around designing and coding the emails using industry best practices to ensure compatibility with desktops and smart devices across a range of email clients. Also to liaise with incumbent agencies to instruct them in the design and construction of email best practice (design and coding) and more broadly within the Marketing Operations team.

 

The role shall involve working with the Customer Communications team to translate event driven campaigns into consumer facing email marketing material, Integrate social media initiatives , Design technical solutions that focus on a wide variety of technology devices to support marketing campaigns, Work with the loyalty team to develop all email communications pieces for the loyalty programme such as points statements, Amber Private Offers, etc and Manage calendar of creative requests on a daily basis and adhere to email production schedules.

This involves creating and implementing email templates and adapt existing artwork files to a responsive email design, Developing emails (coding in html) using latest industry design and techniques focusing on layout, interactivity, design and messaging, deploying best practice regarding designing for mobile and responsive design to ensure the optimum customer experience, Reviewing agency creative and Implement personalisation and work with dynamic content. This involves Test email, multivariate testing, working with Analytics function, develop processes to ensure email deliverability, manage collaterals and keep information on market trends.

Person Specification::As a Digital Communications Developer you would be a Bachelors’ Degree holder in IT with atleast 5 years experience in multi channel direct marketing specializing in email marketing with excellent exposure of IT and smart devices having working expertise and knowledge in HTML, CSS, Photoshop, Dreamweaver and other email design and development tools.

Excellent Analytical, communication and creative skills in a multi cultural, dynamic and fast paced environment are key.

Working knowledge of email clients is good. Candidates coming from an HTML design  background preferred.

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