The role shall involve working with the Customer Communications team to translate event driven campaigns into consumer facing email marketing material, Integrate social media initiatives , Design technical solutions that focus on a wide variety of technology devices to support marketing campaigns, Work with the loyalty team to develop all email communications pieces for the loyalty programme such as points statements, Amber Private Offers, etc and Manage calendar of creative requests on a daily basis and adhere to email production schedules.
This involves creating and implementing email templates and adapt existing artwork files to a responsive email design, Developing emails (coding in html) using latest industry design and techniques focusing on layout, interactivity, design and messaging, deploying best practice regarding designing for mobile and responsive design to ensure the optimum customer experience, Reviewing agency creative and Implement personalisation and work with dynamic content. This involves Test email, multivariate testing, working with Analytics function, develop processes to ensure email deliverability, manage collaterals and keep information on market trends.
Excellent Analytical, communication and creative skills in a multi cultural, dynamic and fast paced environment are key.
Working knowledge of email clients is good. Candidates coming from an HTML design background preferred.