Assistant Manager – Sales

Burj Khalifa - Dubai, UAE


The job holder will be responsible for the development, implementation and performance of all sales initiatives and activities required for all At the Top assets.

Key Accountabilities:

Sales Strategy:

  • Develops sales strategy and programs to expand the customer base, thus ensuring achievement of revenue targets
  • Develops yearly budgets & targets with the Senior Sales & Marketing Manager.

Sales Operations:

  • Proposes pricing and other discounted procedures, based on sales targets while striving to maintain maximum profit margin.
  • Develops alternative revenue streams to maximise sales for At the Top by initiating new ideas for product development and identifies new business opportunities.
  • Initiates and coordinates development of action plans to penetrate new markets.
  • Contributes to the development of the educational programs from a sales perspective for At the Top assets.
  • Maintains accurate records of all pricing, sales and activity reports.
  • Controls expenses to meet budget guidelines.
  • Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
  • Handles seminars / presentations regarding At the Top assets to hotels / tour operators / clubs etc.
  • Assists in the development and implementation of marketing plans as needed.
  • Maintains detailed knowledge of the company’s products or services.
  • Updates constantly of what competitors are doing.
  • Liaises with hotels/tour operators on providing timely information and other collateral support.

 Team Management:

  • Sets individual targets (revenue driven and not footfall driven) for sales team with the approval of Director, Operations.
  • Monitors team performance and ensures target achievement of team members.
  • Develops plans for individual & team for effective search of sales leads and prospects.
  • Prioritizes and plans teams and own tasks to ensure they are completed within set deadlines.
  • Propose trainings to develop skills within the team.
  • Ensures that the team is trained on the brand before commencement of any sales program.


  • Provides timely feedback to the Director, Operations on sales revenue and performance of sales programs.
  • Bachelor’s Degree in relevant discipline/industry
  • Submits monthly targets/ forecast report and weekly sales team performance report
  • Provides Director with opportunities / sales versus performance so that the Director can review actual sales reports from systems.


  • Bachelor’s Degree in relevant discipline/industry


  • Minimum 3 years’ experience in sales ideally in a retail / tourism/ attractions industry.
  • Minimum 2 years of people management experience.

Skills and competences:

  • Strong working knowledge of Microsoft Office including Word, Excel & PowerPoint.
  • Customer Service Skills
  • Good communication / presentation skills
  • Strong influencing skills
  • Commercial minded
  • Team management – motivate and develop others.